The council have ordered the owner of a wall where a mural advertising Amazon’s new football streaming channel be removed by the end of the week.
The street art advert which appeared on a flank wall adjoining the Ambassador House forecourt depicts Crystal Palace football club’s famous Eagle mascot Kayla but not even the football club were aware of it.
Scaffolding was erected during three days of painting of the mural which the artists and owner of the wall were paid for. It appeared last month and reads: “Amazon Delivers the Premier League” and promotes two CPFC matches against Bournemouth on December 3 and West Ham on Boxing Day.
However, it required consent from the council as under section 224(3) of the 1990 Planning Act it is an offence for any person to display an advertisement in contravention of the Regulations (Town and Country Planning (Control of Advertisements) Regulations, 1992).
A planning officer has visited the premises and spoken to the owner who blamed the failure to apply for permission on the advertising agency Global Street Art – which describes itself as street art platform for artists providing murals for clients – but he has been advised he is equally responsible.
The council has also made contact with the agency who have been advised that the advertisement needs to be removed and the wall put back to its original state by the end of this week but they have said they may need extra time to hire scaffolding.
The council says it will monitor the situation. Amazon failed to respond to requests for a comment
In a similar case in Somerset where a mural which was classed as an advert by the council, the owner was threatened with being prosecuted and fined up to £2,500 if she didn’t remove the street art within 21 days, and fined an additional £250 for each day it remained after that period.